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Research papers

CS research as a basis for CS strategy

This paper describes the experiences of a local distributor for the firm Mitsubishi when adopting a CS strategy in the fiercely competitive market of the Canary Islands where all the Japanese makes of vehicles have for some time been openly vying...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Fernando Saenz-Marrero, Gert Jung
June 15, 1993
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Citation

Saenz-Marrero and Jung (1993a, June 15). CS research as a basis for CS strategy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cs-research-as-a-basis-for-cs-strategy